Relationship Marketing in Sports PDF ePub eBook

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Relationship Marketing in Sports free pdf "Relationship Marketing in Sports" is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: case studies from around the world to provide a uniquely global approach applicable worldwide- strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links- and, practical advice for professional, semi-professional and non-professional sporting organisations. "Relationship Marketing in Sports" is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. Andre Buhler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nurtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research

About Andre Buhler

Andre Buhler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nurtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research

Details Book

Author : Andre Buhler
Publisher : Butterworth-Heinemann Ltd
Data Published : 04 September 2009
ISBN : 075068495X
EAN : 9780750684958
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 15 years
Language : English
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