Marketing and PR [ARA] PDF ePub eBook

Books Info:

Marketing and PR [ARA] free pdf The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.

About Tony Dalton

Philip Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London. Nick Wilde is an academic and founder of www.pleasewalkonthegrass.com, the creative challenge consultancy.

Details Book

Author : Tony Dalton
Publisher : Bloomsbury Qatar Foundation Publishing
Data Published : 05 November 2015
ISBN : 9927101066
EAN : 9789927101069
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

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