Business the Richard Branson Way PDF ePub eBook

Books Info:

Business the Richard Branson Way free pdf In the modern world of business, Richard Branson stands alone. In an era dominated by strategists, he is an opportunist. His company, Virgin Group, is exceptionally unique. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. The distinctive red and white Virgin logo, it seems, is as elastic as Mates condoms - just one of the many products it promotes. Branson is the ultimate brand-builder. How does he do it? What are some of his secrets to success?

About Des Dearlove

DES DEARLOVE is co--founder of the media content, concepts, and consulting firm, Suntop Media. He writes regularly for the London Times, the American Management Review, and Human Resources. He is the author of a number of books on management best practice, including The Ultimate Book of Business Thinking, Architects of the Revolution and Business the Bill Gates Way.

Details Book

Author : Des Dearlove
Publisher : Capstone Publishing Ltd
Data Published : 26 February 2002
ISBN : 1841121495
EAN : 9781841121499
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 192 pages
Age + : 15 years
Language : English
Rating :

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