The Ten Faces of Innovation PDF ePub eBook

Books Info:

The Ten Faces of Innovation free pdf A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products- later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

About Tom Kelley

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.

Details Book

Author : Tom Kelley
Publisher : Profile Business
Data Published : 04 September 2008
ISBN : 184668031X
EAN : 9781846680311
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
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