Online Public Relations PDF ePub eBook

Books Info:

Online Public Relations free pdf The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

About David Phillips

David Phillips is an online public relations pioneer. He has written three books about online PR, lectures at Gloucester University and Escola Superior de Comunicacao Social, Lisbon, Portugal and is also the Head of Digital consultancy at Publicasity. He is a Fellow of Chartered Institute of Public Relations and the Society of New Communications Resarch. Philip Young is a senior lecturer in public relations at the University of Sunderland, specialising in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association's EuroBlog project and has run the Mediations weblog(http://publicsphere.typepad.com) since April 2004.

Details Book

Author : David Phillips
Publisher : Kogan Page Ltd
Data Published : 03 May 2009
ISBN : 0749449683
EAN : 9780749449681
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

Reviews Online Public Relations



17 Comments Add a comment




Related eBooks Download


  • Media Relations free pdfMedia Relations

    Public relations and the media are in a time of major change. The rise of social media. altered media platforms. evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media..


  • Social Media for Creative Libraries free pdfSocial Media for Creative Libraries

    Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively. teach people different skills and to market and promote their service faster..


  • Social Media for Creative Libraries free pdfSocial Media for Creative Libraries

    Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively. teach people different skills and to market and promote their service faster..


  • Social Media for Creative Libraries free pdfSocial Media for Creative Libraries

    Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively. teach people different skills and to market and promote their service faster..


  • Online Arbitrage for Beginners free pdfOnline Arbitrage for Beginners

    With internet penetration and speeds getting better by the day. more and more people are taking their life online. Even though the most notable adoption of the internet could be on the social media and general blogging world..


  • Online Public Relations free pdfOnline Public Relations

    . The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itsel