Rock Brands PDF ePub eBook

Books Info:

Rock Brands free pdf Rock Brands Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively brand themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites.

About Elizabeth Christian

Elizabeth Barfoot Christian is assistant professor of journalism at Louisiana Tech University.

Details Book

Author : Elizabeth Christian
Publisher : Lexington Books
Data Published : 16 December 2010
ISBN : 0739146351
EAN : 9780739146354
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 344 pages
Age + : 15 years
Language : English
Rating :

Reviews Rock Brands



17 Comments Add a comment




Related eBooks Download


  • Black Sabbath and Philosophy free pdfBlack Sabbath and Philosophy

    A philosophical look at heavy metal's dark masters of reality. Black Sabbath Black Sabbath is one of the world's most influential and enduring rock bands..


  • Giants of Rock free pdfGiants of Rock

    With rock stars Red Hot Chili Peppers. Puddle Of Mudd. and Creed beating the drum for real instruments once again. and the old guard of rock bands like U2. Rolling Stones and Bon Jovi still filling stadiums..


  • The Collector's Guide to Heavy Metal free pdfThe Collector's Guide to Heavy Metal

    "I want to be the guy who puts back into print the bands all the other rock anthologies strip out when their careers are deemed too unimportant. Nobody cares. I care." (Martin Popoff). "The Collector's Guide to Heavy Metal" was a 540-page mammoth of a book crammed with 3700 reviews of metal albums through the decades..


  • The Art of Classic Rock free pdfThe Art of Classic Rock

    From the Rolling Stones and Led Zeppelin to David Bowie and Queen. "The Art of Classic Rock" is the ultimate collection of rock memorabilia. tour posters. and merchandise from the most cutting-edge bands of the 1970s..


  • Rock Over the Edge free pdfRock Over the Edge

    This collection brings new voices and new perspectives to the study of popular-and particularly rock-music. Focusing on a variety of artists and music forms. "Rock Over the Edge" asks what happens to rock criticism when rock is no longer a coherent concept..


  • Rock Brands free pdfRock Brands

    Download College Books. Rock Brands Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. Th