McLuhan PDF ePub eBook

Books Info:

McLuhan free pdf "McLuhan: A Guide for the Perplexed" is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreadings, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions. Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool- their parents found him perplexing. Today he is often referred to as a media ecologist, a phrase that would have pleased him for its resonance with James Joyce's Echoland. Joyce's kaleidoscopic verbal creativity stimulated McLuhan's vision for a unified explanation of everything from Woodstock to Wall Street, from woodcuts to weapons, in terms of media and their effects. During his career, he found time to write about high literature (Chesterton, Wyndham Lewis, Pound, Joyce) and popular culture (movies, comics, and advertising), managing even to explore the link between them in reviewing the work of his arch-rival Northrop Frye (Inside Blake and Hollywood). By 1963 McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Both phrases express a paradox. We easily interpret the first as an image for our planet dramatically shrunken by the powerful media of instant communication. Broadband buzz and G3 gossip. For this we scarcely need McLuhan. But the medium is the message has an unsettling counter-intuitive quality that provoked critical commentaries - many of startling irrelevance to McLuhan's thrust and purpose. Legions of bewildered students and intimidated faculty may have kept silent, and McLuhan's many interviewers often merely registered irritation, but Jonathan Miller and Umberto Eco were among the luminaries who lodged vigorous protests, stumbling over McLuhan's metaphor for how media operate and how they shape and control the speed, scale, and forms of human association and action. This was the key idea at the core of his Understanding Media. Even as "Understanding Media" was launched, McLuhan was raiding psychology, philosophy, structuralism, and taking second plunder from literary studies. By the end of his career, he had harnessed the complementarities of figure/ground, cause/effect, structure/function, and cliche/archetype to his earlier work. Their full and final expression was achieved in the posthumously published "Laws of Media". Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. "McLuhan: A Guide for the Perplexed" is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreadings, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions. Continuum's "Guides for the Perplexed" are clear, concise and accessible introductions to thinkers, writers and subjects that students and readers can find especially challenging - or indeed downright bewildering. Concentrating specifically on what it is that makes the subject difficult to grasp, these books explain and explore key themes and ideas, guiding the reader towards a thorough understanding of demanding material.

About W.Terrence Gordon

W. Terrence Gordon is Professor Emeritus at Dalhousie University, Halifax, Nova Scotia, Canada and Part-time lecturer in Linguistics at St. Mary's University, Halifax. He is the author of the three titles on McLuhan and the editor of the critical editions of his Understanding Media (2003), McLuhanUnbound (2005), and The Classical Trivium: The Place of Thomas Nashe in the Learning of his Time (2006). His McLuhan for Beginners brought him the invitation from the McLuhan family to write his biography: Marshall McLuhan: Escape into Understanding, critically acclaimed in The New York Times and many other sources. Professor Gordon is also the librettist of a multimedia opera about McLuhan. His Everyman's Joyce is scheduled for release this month.

Details Book

Author : W.Terrence Gordon
Publisher : Continuum Publishing Corporation
Data Published : 01 April 2010
ISBN : 1441126295
EAN : 9781441126290
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 216 pages
Age + : 15 years
Language : English
Rating :

Reviews McLuhan



17 Comments Add a comment




Related eBooks Download


  • McLuhan free pdfMcLuhan

    "McLuhan: A Guide for the Perplexed" is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking..


  • Marshall Mcluhan and Northrop Frye free pdfMarshall Mcluhan and Northrop Frye

    Marshall McLuhan and Northrop Frye are two of Canada's central cultural figures. colleagues and rivals whose careers unfolded in curious harmony even as their intellectual engagement was antagonistic..


  • The Global Village free pdfThe Global Village

    Marshall McLuhan's posthumous The Global Village. co-authored by Bruce Powers. explores the new "laws" of media. "laws" fostering a dramatic collision of viewpoints..


  • The Age of Earthquakes free pdfThe Age of Earthquakes

    A highly provocative. mindbending. beautifully designed. and visionary look at the landscape of our rapidly evolving digital era. 50 years after Marshall McLuhan's ground breaking book on the influence of technology on culture in "The Medium is the Massage..


  • The People's Platform free pdfThe People's Platform

    "Taylor is the Marshall McLuhan or the Neil Postman of our new digital economy. the lonely voice raising urgent questions we need to answer together . . . If "The People's Platform" doesn't spark the conversation about the kind of democracy and culture we deserve..


  • McLuhan free pdfMcLuhan

    . "McLuhan: A Guide for the Perplexed" is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's