Hooked PDF ePub eBook

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Hooked free pdf How do successful companies create products people can t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging."Hooked" is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder not abstract theory, but a how-to guide for building better products. "Hooked" is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products."

About Nir Eyal

Nir Eyalspent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in" Hooked" to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the "Harvard Business Review," "The Atlantic," "TechCrunch," and" Psychology Today."To learn more or to get in touch with Nir, visit nirandfar.com"

Details Book

Author : Nir Eyal
Publisher : Portfolio
Data Published : 04 November 2014
ISBN : 1591847788
EAN : 9781591847786
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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