Understanding American Business Jargon PDF ePub eBook

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Understanding American Business Jargon free pdf Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.

About W. Davis Folsom

W. Davis Folsom is Professor of Economics and Marketing, University of South Carolina Beaufort. He is the author of several books, including American Business Language and NAFTA Law and Business, and editor of The Encyclopedia of American Business.

Details Book

Author : W. Davis Folsom
Publisher : Greenwood Press
Data Published : 30 September 2005
ISBN : 0313334501
EAN : 9780313334504
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 384 pages
Age + : 15 years
Language : English
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