The Buying Brain PDF ePub eBook

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The Buying Brain free pdf The only guide you'll ever need to the ultimate business frontier-the human brain Neuroscience today offers extraordinary insights into how the brain affects every aspect of modern life. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things, and also probes deeper questions on how this new knowledge can enhance customers' lives. By putting the latest research at your fingertips, The Buying Brain gives you the key to * Better product concepts, design, prototypes, and formulation * Highly effective packaging, pricing, advertising, and in-store marketing * Building stronger brands that attract deeper consumer loyalty * Customer service that truly has the customer's mind in mind A highly readable guide to some of today's most amazing scientific findings, featuring beautiful graphics showing brain function and practical examples relevant to business, The Buying Brain is the only guide you'll ever need to the ultimate business frontier-the human brain.

About A.K. Pradeep

DR. A.K. PRADEEP is the world's leading neuromarketing researcher, pioneering the application of neuroscience in marketing, advertising, and messaging. He received the Advertising Research Foundation's "Great Mind" Innovation Award in 2009. He is the founder and CEO of NeuroFocus, Inc., and works with many of the world's leading companies, including CBS, Microsoft, Google, PayPal, Citibank, BlueCross BlueShield, Scottrade, and more. Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals.

Details Book

Author : A.K. Pradeep
Publisher : John Wiley
Data Published : 14 July 2010
ISBN : 0470601779
EAN : 9780470601778
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
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