Your Opinion Doesn't Matter PDF ePub eBook

Books Info:

Your Opinion Doesn't Matter free pdf This book demonstrates a simple and proven Market Analysis Positioning (MAP) System designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP System has one purpose - to strengthen your market position by analysing the voice of your customer. If you are a small-business owner, start-up, or entrepreneur - anyone with marketing or sales responsibilities - this book can help you deal with the unrelenting pressure of growing your business. The premise is simple: a great idea, product, or service isn't enough to survive in today's competitive marketplace- to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how-to guide that demonstrates the MAP System. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real-world business situations.

About Andrew Ballard

Throughout his thirty years of marketing, media, and corporate experience, Andrew Ballard has held every position in the marketing food chain-from sales rep to CEO. His specialties include marketing research, strategic planning, brand development, and advertising. He has helped hundreds of organizations-from startups through Fortune 500 companies-achieve remarkable results. Before launching Marketing Solutions, Inc. in 1997, Ballard began formulating the Market Analysis Positioning System, which is detailed in this book. He says, "Getting my face kicked in every day in the real world is what makes this body of work relevant." Andrew is also a respected columnist and teacher. His articles on marketing strategy have been published in all fifty states. He is adjunct faculty at a college near his hometown of Seattle.

Details Book

Author : Andrew Ballard
Publisher : MarketingAtlas Publishing
Data Published : 02 December 2010
ISBN : 0979004209
EAN : 9780979004209
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 142 pages
Age + : 15 years
Language : English
Rating :

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