Airline Visual Identity 1945-1975 PDF ePub eBook

Books Info:

Airline Visual Identity 1945-1975 free pdf The successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) has received fine reviews in the most influential media around the world. Possibly no other publication in recent years has been produced with such technical sophistication. To reproduce all original works of art as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern printing technology which now presented in a hand-crafted collector's case with a metal cover similar in appearance to the aluminum alloy used to manufacture jet aircraft in the 1960s. The book carefully curates the work of prestigious designers and advertising icons, taking the reader back in time to witness the glamorous days of the airline industry. It reproduces the best examples of commercial art from the period to give the reader a museum-like experience. A series of well researched case studies for each of the thirteen airline corporations accompanies the amazing commercial artwork, providing unique insight into the design and advertising methods of an era when airlines were considered the most esteemed business sector and quality was the main criterion for selecting a flight. Conceived by some of the best creative minds of the time, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan May Wells Lawrence, the designs found in the book illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs, a development which is characteristic of the 1960 s."

About M C Huhne

M. C. Huhne is author of Pan AM: History, Design

Details Book

Author : M C Huhne
Publisher : Callisto Publishers Gmbh
Data Published :
ISBN : 3981655028
EAN : 9783981655025
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 436 pages
Age + : 15 years
Language : English
Rating :

Reviews Airline Visual Identity 1945-1975



17 Comments Add a comment




Related eBooks Download


  • Quantitative Problem Solving Methods in the Airline Industry free pdfQuantitative Problem Solving Methods in the Airline Industry

    This book reviews Operations Research theory. applications and practice in seven major areas of airline planning and operations. In each area. a team of academic and industry experts provides an overview of the business and technical landscape..


  • Advertising and Promotion free pdfAdvertising and Promotion

    Advertising and Promotion introduces the key concepts. issues and processes for the study of advertising and promotion. It offers first-hand examples gathered from leading international advertising agencies and is told from the perspective of the agency to help give you a fun and creative insider view and think beyond the client position..


  • Airlines of the Jet Age free pdfAirlines of the Jet Age

    This book provides the first comprehensive history of the world airline industry from the early 1960s to the present day. It begins with the advent of jet airliners. covers the 'second' jet age of wide-bodied aircraft such as the Boeing 747 and DC-10..


  • Contemporary Advertising  free pdfContemporary Advertising

    "Contemporary Advertising. 13e". is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising. it is known for its current examples. the author's ability to pull from real-world experiences..


  • Plunkett's Advertising  free pdfPlunkett's Advertising

    Vital to businesses of all types. the fields of advertising. marketing and branding are covered in-depth in this important volume. from advertising on radio and television to direct mail..


  • Airline Visual Identity 1945-1975 free pdfAirline Visual Identity 1945-1975

    Download Free Audio Books Mp3. The successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) has received fine reviews in the most influential media around the world. Possib