Legends in Marketing PDF ePub eBook

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Legends in Marketing free pdf The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Gronroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Gronroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. Volumes in this set include: Volume 1: Service Marketing by editor: Raymond P Fisk- Volume 2: Service Management by editor: Bo Edvardsson- Volume 3: Service Logic by editor: Tore Strandvik- Volume 4: Service Quality by editor: Larry Crosby- Volume 5: Relationship Marketing by editor: David Ballantyne- Volume 6: Marketing Theory by editor: Rod Brodie- Volume 7: Marketing Communication by editor: Don Schultz- Volume 8: Internal Marketing, Research Approach, and Other Works by editor: Lars-Johan Lindqvist.

About Jagdish N. Sheth

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory's faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT

Details Book

Author : Jagdish N. Sheth
Publisher : SAGE Publications India Pvt Ltd
Data Published : 30 November 2013
ISBN : 8132110021
EAN : 9788132110026
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 1968 pages
Age + : 15 years
Language : English
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