Understanding Aesthetics for the Merchandising and Design Professional PDF ePub eBook

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Understanding Aesthetics for the Merchandising and Design Professional free pdf Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multi-sensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer. New to this edition: -- Full-color illustrations throughout -- Each element of design will be covered in its own chapter with 8 new chapters in Part Two -- Boxed "applications" will showcase how the aesthetics concepts are used within actual design and merchandising environments -- Vocabulary definitions and key concepts highlighted in margins -- Each chapter will include brief learning activities to complete in class or at home -- New content related to mass customization and customer made trends in Chapter One -- Revised Chapter Two will focus on the "5-Ps that contribute to Aesthetics"- Product, People, -- Property, Product Presentation, and Promotional Activities -- New content on Brand Personality, the role of Aesthetics in Branding, and why branding is important to consumers -- Discussions of multi-channel retailing, including e-commerce, experiential marketing and "digital -- consumer" trends -- New and updated readings at the ends of each chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

About Ann Marie Fiore

Ann Marie Fiore is an associate professor of textiles and clothing at Iowa State University. Her research focuses on experiential aspects of consumer behavior, including the effect of catalogs, websites, and store designs on consumers. She also does consulting for International Flavors and Fragrances, Inc. and is working with students on developing a holistic, aesthetic identity for small businesses in the Main Street Iowa Program, which is part of the National Trust for Historic Preservation.

Details Book

Author : Ann Marie Fiore
Publisher : Fairchild Books
Data Published : 01 July 2010
ISBN : 1563678098
EAN : 9781563678097
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 416 pages
Age + : 15 years
Language : English
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