Real-Time Marketing and PR PDF ePub eBook

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Real-Time Marketing and PR free pdf Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to "The New Rules of Marketing and PR," a "BusinessWeek" bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. "Real-Time Marketing and PR" will also enable you to: Develop a business culture that encourages speed over slothRead buying signals as people interact with your online informationCrowdsource product development, naming, and even marketing materials such as online videosEngage reporters to shape stories as they are being writtenCommand premium prices by delivering products at speedDeploy technology to listen in on millions of online discussions and instantly engage with customers and buyersScale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master "Real-Time Marketing and PR" today and become the first to act, the first to respond, and the first to win!

About David Meerman Scott

David Meerman Scott's book The New Rules of Marketing and PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list, with over a quarter million copies in print in more than twenty-five languages, New Rules, now in its third edition, is a modern business classic. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers in real time.

Details Book

Author : David Meerman Scott
Publisher : Wiley
Data Published : 29 September 2010
ISBN : 0470930233
EAN : 9780470930236
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
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