Essentials of Marketing Research PDF ePub eBook

Books Info:

Essentials of Marketing Research free pdf Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

About William G. Zikmund

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Details Book

Author : William G. Zikmund
Publisher : Cengage Learning Australia
Data Published : 01 May 2013
ISBN : 1285752031
EAN : 9781285752037
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 452 pages
Age + : 15 years
Language : English
Rating :

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