The Athena Doctrine PDF ePub eBook

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The Athena Doctrine free pdf New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. * Advocates a new way to solve today's toughest problems in business, education, government, and more * Based on a landmark survey and results from Young

About John Gerzema

John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people. Michael D'Antonio is the author and coauthor of many books, including Spend Shift . He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.

Details Book

Author : John Gerzema
Publisher : John Wiley
Data Published : 17 May 2013
ISBN : 111845295X
EAN : 9781118452950
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
Rating :

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