Inside Coca-Cola PDF ePub eBook

Books Info:

Inside Coca-Cola free pdf The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. "Inside Coca-Cola" tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's and Coke's story is newsy without being gossipy- principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more ethically and to great success."

About Neville Isdell

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta.

Details Book

Author : Neville Isdell
Publisher : St Martin's Press
Data Published : 10 October 2013
ISBN : 1250013712
EAN : 9781250013712
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

Reviews Inside Coca-Cola



17 Comments Add a comment




Related eBooks Download


  • Classic Cooking with Coca Cola free pdfClassic Cooking with Coca Cola

    Collected by Elizabeth Candler Graham. great-great-granddaughter of the founder of the Coca Cola "RM" company. some of the recipes are family secrets. drawn from the private papers of the Candler family..


  • Design to Grow free pdfDesign to Grow

    Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions..


  • Citizen Coke free pdfCitizen Coke

    Coca-Cola's success in building a global empire drew on more than a secret formula and brilliant advertising. The secret to Coke's success was its strategy to offload production costs and risks on to suppliers and franchisees..


  • The Ten Commandments for Business Failure free pdfThe Ten Commandments for Business Failure

    Don Keough a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen


  • Brand Failures free pdfBrand Failures

    What do Coca-Cola. McDonald's. IBM. Microsoft and Virgin have in common. Yes. they are all global giants. but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost..


  • Inside Coca-Cola free pdfInside Coca-Cola

    Download Free Comic Books. The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 20