Representing Consumers PDF ePub eBook

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Representing Consumers free pdf Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of 'truth'. The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include: * crisis in representation and the representation of crisis * construction of the researcher and consumer voice * quantitative tools, multimedia and representation * advertising narratives * poetic representation of consumer experience * consumer-oriented ethnographic research. The international contributors include many distinguished experts in consumer research: Morris B. Holbrook, Russell Belk, Elizabeth C. Hirschman, Barbara Stern, Stephen Brown Dawn Iacobucci, Susan Spiggle, Craig Thompson, John F. Sherry Jr., George M. Zinkham, Kent Grayson, Eric Arnould, Jonathan E. Schroeder, Jennifer Edson Escalas and Linda Price. Eric Arnould, University of South Florida, Russell E. Belk, University of Utah, Stephen Brown, University of Ulster, Jennifer Edson Escalas, University of Arizona, Kent

About Barbara Stern

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Details Book

Author : Barbara Stern
Publisher : Routledge
Data Published : 24 September 1998
ISBN : 0415184134
EAN : 9780415184137
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 418 pages
Age + : 15 years
Language : English
Rating :

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