What is Strategy and Does it Matter? PDF ePub eBook

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What is Strategy and Does it Matter? free pdf In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness' sectors.

About Richard Whittington

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

Details Book

Author : Richard Whittington
Publisher : Cengage Learning EMEA
Data Published : 21 December 2000
ISBN : 1861523777
EAN : 9781861523778
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 168 pages
Age + : 15 years
Language : English
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    . In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key