Microfranchising PDF ePub eBook

Books Info:

Microfranchising free pdf It is increasingly clear that 50 years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development - as carried out by international agencies and NGOs - which often leads to dependency, inefficiency, waste and poor governance. Yet there is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. It is only recently that members of the growing body of social entrepreneurs have turned to the franchise model as one of the responses to Africa's endemic economic stagnation. And the results have been inspiring: instead of the dependency generated by traditional charity development projects, these new social capitalists have generated enterprise and self-sustainability in the most challenging environments of rural Africa. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Edited by the former CEO of SolarAid, which created the Sunny Money microfranchise, the book provides a ground-breaking set of case studies and analysis of microfranchising for development. It brings together academics and practitioners to provide context, analysis and practical advice. Indeed, it provides the theory, the practical advice and the case studies to guide any entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme.

About Nicolas Sireau

Dr Nicolas Sireau was founding Executive Director of SolarAid, an award-winning nonprofit organisation that promotes the use of solar power in developing countries. SolarAid launched and runs Sunny Money, a microfranchise programme that identifies, recruits, trains and manages a growing network of solar entrepreneurs in East and southern Africa. Nicolas started his career as a financial journalist before moving to mainline church charity CWM, then as Director of Communications for international development agency Progressio. Nicolas is a fellow of the Ashoka Network of Social Entrepreneurs. He has a PhD in social psychology from City University, London. He is the author of Make Poverty History: Political Communication in Action (Palgrave Macmillan, 2008) and a contributor to The Mediation of Power: A Critical Introduction (Routledge, 2007). He now devotes the majority of his time to running the AKU Society, a medical charity set up to find a cure for AKU (short for Alkaptonuria), a rare disease affecting his children. He is also a non-executive director of bioinformatics company GenSeq and continues as an advisor to SolarAid.

Details Book

Author : Nicolas Sireau
Publisher : Greenleaf Publishing
Data Published : 31 August 2010
ISBN : 1906093431
EAN : 9781906093433
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

Reviews Microfranchising



17 Comments Add a comment




Related eBooks Download


  • Africa Continent of Economic Opportunity free pdfAfrica Continent of Economic Opportunity

    Fick's first book examined microeconomics and entrepreneurship in Africa. "Africa: Continent of Economic Opportunities" is based on correspondence with people in Africa and around the world who are interested in the sustainable development of Africa..


  • Africa Continent of Economic Opportunity free pdfAfrica Continent of Economic Opportunity

    Fick's first book examined microeconomics and entrepreneurship in Africa. "Africa: Continent of Economic Opportunities" is based on correspondence with people in Africa and around the world who are interested in the sustainable development of Africa..


  • Africa and Beyond free pdfAfrica and Beyond

    Africa and Beyond: Arts and Sustainable Development is a massive undertaking by thoughtful theorists and practitioners in the creative/cultural industry. The combined effect of the volume is to disabuse the fixed prevailing conception of the role of culture in society- a view that consigns the arts to the periphery of social life devoid of any meaningful contribution to the alleviation of poverty and general development..


  • Environmental and Social Studies Textbook for Senior Secondary Schools free pdfEnvironmental and Social Studies Textbook for Senior Secondary Schools

    This book is one in a series of Environmental and Social Studies and is interdisciplinary. Designed for use in southern Africa. it is nonetheless full of factual information relevant worldwide. This book is about the development of societies in relation to their development of the natural environment in a mutually interacting historical process..


  • Land and Sustainable Development in Africa free pdfLand and Sustainable Development in Africa

    The book traces the development of ideas about sustainable development and addresses a new agenda based on social justice. The authors critically examine contemporary neoliberal market-led reforms and the legacy of colonialism on the land question..


  • Microfranchising free pdfMicrofranchising

    Reading Online For Free. It is increasingly clear that 50 years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlig