Brand Rejuvenation PDF ePub eBook

Books Info:

Brand Rejuvenation free pdf "Brand Rejuvenation" highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to welcome and nurture them. This book provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.

About Jean-Marc Lehu

jean-marc lehu is associate marketing professor at pantheon sorbonne university. a member of the oses research centre on transition economics, he is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. he has had several books and numerous articles published.

Details Book

Author : Jean-Marc Lehu
Publisher : Kogan Page Ltd
Data Published : 03 April 2006
ISBN : 0749445661
EAN : 9780749445669
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
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