The Perfect Scent : A Year Inside the Perfume Industry in Paris and New York PDF ePub eBook

Books Info:

The Perfect Scent  :  A Year Inside the Perfume Industry in Paris and New York free pdf No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermes, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermes's perfume business and challenge le monster of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry."

About Chandler Burr

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Details Book

Author : Chandler Burr
Publisher : Tantor Media Inc
Data Published : April 2008
ISBN : 9781400136575
EAN : 9781313927147
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : years
Language : English
Rating :

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  • The Perfect Scent  :  A Year Inside the Perfume Industry in Paris and New York free pdfThe Perfect Scent : A Year Inside the Perfume Industry in Paris and New York

    Books For Free To Read. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a ye