Successful Email Marketing Strategies PDF ePub eBook

Books Info:

Successful Email Marketing Strategies free pdf Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing - 'batch and blast' - is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60 per cent of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way - 'fishing': massive numbers of identical emails - and dozens of campaigns handled the same way - are sent to relatively unknown subscribers...and analysed by opens, clicks, conversions, and unsubscribes. Second is 'farming': personalised, relevant email communications to individual subscribers based on a database of demographic and behavioural information. It is possible today to send a different promotional email to every single customer tailored to customer's preferences, behaviour and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today's electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

About Middleton Highes

Sad to say, presently we simply cannot provide you with details about the particular Manager Middleton Highes. Nevertheless does not necessarily mean that any of us fail on the collection. We all inquire which you allow us to with this subject. When you have leisure time and need can exceptionally enjoy should you offer you your details. When acquiring this kind of comments and data through end users concerning the Successful Email Marketing Strategies Writer Middleton Highes, most of us initially the woman's check. Once many of us ensure that most true, just write-up it. We all can see this assist along with thanks a lot beforehand.

Details Book

Author : Middleton Highes
Publisher : Racom Communications
Data Published : 24 March 2009
ISBN : 1933199164
EAN : 9781933199160
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 395 pages
Age + : 15 years
Language : English
Rating :

Reviews Successful Email Marketing Strategies



17 Comments Add a comment




Related eBooks Download


  • The Rebel's Guide To Email Marketing free pdfThe Rebel's Guide To Email Marketing

    A No-Nonsense. Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing. "They" say email is dead. Baloney. 94% of Americans use email. Passionate social networkers use email more..


  • Email Marketing by the Numbers free pdfEmail Marketing by the Numbers

    Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott. author of the award-winning blog 'Email Marketing Best Practices..


  • Email Marketing Rules free pdfEmail Marketing Rules

    The Best Executions Are Powered by an Understanding of Best Practices Email marketing offers unparalleled reach. acceptance. and effectiveness. It's also a well-established channel with well-defined behaviors and norms..


  • Principles of Marketing free pdfPrinciples of Marketing

    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective. easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships..


  • Principles of Marketing free pdfPrinciples of Marketing

    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective. easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships..


  • Successful Email Marketing Strategies free pdfSuccessful Email Marketing Strategies

    . Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email m