Applied Public Relations PDF ePub eBook

Books Info:

Applied Public Relations free pdf Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.

About Kathy Brittain McKee

Kathy Brittain McKee is a professor of communication at Berry College where she served from 1999-2009 as the associate provost and dean of academic services. She is the co-author of Media Ethics: Cases and Moral Reasoning, which is now in its 8th edition. She serves as editor of Journalism

Details Book

Author : Kathy Brittain McKee
Publisher : Routledge
Data Published : 17 June 2009
ISBN : 1135231486
EAN : 9781135231484
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
Rating :

Reviews Applied Public Relations



17 Comments Add a comment




Related eBooks Download


  • The Practice of Public Relations free pdfThe Practice of Public Relations

    For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary. Real-world Applications Featuring an intensely practical approach that favors reasoning..


  • A Professional and Practitioner's Guide to Public Relations Research, Measu ... free pdfA Professional and Practitioner's Guide to Public Relations Research, Measu ...

    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing. advertising. and public relations mix to a full player..


  • Public Relations and Communication Management free pdfPublic Relations and Communication Management

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them..


  • Western European Perspectives on the Development of Public Relations free pdfWestern European Perspectives on the Development of Public Relations

    The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences..


  • Developing the Public Relations Campaign free pdfDeveloping the Public Relations Campaign

    A practical. easy-to-follow approach to public relations Written for students taking advanced courses in public relations. the book takes a team project approach to learning about the field..


  • Applied Public Relations free pdfApplied Public Relations

    . Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation