Marketing Across Cultures in Asia PDF ePub eBook

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Marketing Across Cultures in Asia free pdf A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. With useful information and real-world examples, the text is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia. The first section offers basic guidelines for marketing in Asia. There is discussion of the critical subjects which are important to success or failure in the region - including planning, research, product and pricing decisions, legal issues, and contract negotiation. A special focus is made on sales channel alternatives and development - including important selection criteria and management techniques. Part two offers international marketers down-to-earth guidance on how to conduct successful negotiations in Japan, South Korea, China, Philippines, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Myanmar, Bangladesh and India. Readers should learn how to build effective relationships with potential business partners, anticipate Asian counterparts' bargaining styles and avoid common negotiating mistakes.

About Richard R. Gesteland

George F. Seyk is a practicing international executive with over 18 years experience managing sales channels in Asia - including positions as Managing Director of Korea and Country Manager of Japan. He has practical experience in distribution management, joint venture and subsidiary development as well as contract and licensing negotiation. Richard R. Gesteland spent 30 years as an international manager - including three expatriate assignments in Asia - before founding the Global Management consultancy in 1994. Since then he has trained thousands of business people and international marketing students in Europe, Latin America, the Asia-Pacific region and the USA in how to reach agreement across cultures.

Details Book

Author : Richard R. Gesteland
Publisher : Copenhagen Business School Press
Data Published : 10 April 2002
ISBN : 8763000946
EAN : 9788763000949
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 220 pages
Age + : 15 years
Language : English
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