B2B Brand Management PDF ePub eBook

Books Info:

B2B Brand Management free pdf This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

About Philip Kotler

Philip Kotler is the S.C. Johnson

Details Book

Author : Philip Kotler
Publisher : Springer-Verlag Berlin and Heidelberg GmbH
Data Published : 12 February 2010
ISBN : 3642064701
EAN : 9783642064708
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 357 pages
Age + : 15 years
Language : English
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