Branding Unbound PDF ePub eBook

Books Info:

Branding Unbound free pdf "If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They're simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, NBC, MTV, Procter

About Rick Mathieson

Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on the converging worlds of marketing, media and technology. His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, E-Business and on CBS Radio and NPR. His research into next-generation business models has earned praise from USA Today and Dow Jones Interactive. And he has been a featured speaker at industry events such as The Microsoft Leadership Forum, Yahoo's "Branducation" lecture series and The American Management Association's "Corporate Branding" series, and others. Over the last few years, he has briefed executives from FedEx, Virgin America, AllState, Bloomingdales, Yahoo, MasterCard, Chevron, Hard Rock Cafe, Accenture, HP, IBM, Fair Isaac, Franklin Templeton and many others on trends in marketing and emerging media platforms. And he has served as an advisor to venture capital firms seeking expert opinion on potential investments. A veteran of the advertising industry, Mathieson currently serves as vice president and creative director for one of Silicon Valley's most prominent advertising agencies. As Harvard Business School's Working Knowledge puts it, Mathieson is a strategic marketing expert whose work "demystifies successful practices in a way that should encourage and inspire other marketers."

Details Book

Author : Rick Mathieson
Publisher : Amacom
Data Published : 01 August 2005
ISBN : 0814472877
EAN : 9780814472873
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

Reviews Branding Unbound



17 Comments Add a comment




Related eBooks Download


  • Plunkett's Advertising  free pdfPlunkett's Advertising

    Vital to businesses of all types. the fields of advertising. marketing and branding are covered in-depth in this important volume. from advertising on radio and television to direct mail..


  • Brand Innovation Manifesto free pdfBrand Innovation Manifesto

    The days of the image brands are over. and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy. moving away from advertising and investing in leading edge alternatives..


  • Dictionary of Advertising and Marketing Concepts free pdfDictionary of Advertising and Marketing Concepts

    From "AdBusters" to viral marketing. this brief dictionary of ideas and concepts contains over 100 extended. illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it..


  • View from the Cheap Seats  :  A Broader Look at Advertising, Marketing, Bra ... free pdfView from the Cheap Seats : A Broader Look at Advertising, Marketing, Bra ...


    This item is Non-Returnable.

    .


  • The Definitive Book of Branding free pdfThe Definitive Book of Branding

    With the growing body of knowledge on branding. there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts. The Definitive Book of Branding addresses the needs of branding professionals across the world..


  • Branding Unbound free pdfBranding Unbound

    . "If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as sevent