The Power of Social Networking PDF ePub eBook

Books Info:

The Power of Social Networking free pdf The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it? As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the "San Francisco Chronicle," along with luminaries Jimmy Wales and Tim O'Reilly, as a digital Utopian) is the perfect person to do this book. While "The Whuffie Factor" will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities, it is whuffie-social capital-and how to raise it is at the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam-met with negative reactions and a loss of social capital. "The Whuffie Factor" provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of on-line communities. By connecting with your customers through community interaction, you'll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps-recording industry, anyone?-Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success. For those without millions-even thousands-to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them-as well as the entrepreneur-"The Whuffie Factor" is an eye-opening guide to a world they probably don't understand all that well. "From the Hardcover edition."

About Tara Hunt

TARA HUNT was the co-founder of Citizen Agency, a community-marketing consulting firm based in San Francisco, and is now leading the marketing efforts for Intuit's partner platform. She has been cited in national newspapers such as the "Wall Street Journal "and the" New York Times" and is well-known in the Web 2.0 technology and start-up worlds for her community--marketing experience. Her blog,, explores themes in marketing and economics and has been pivotal in raising Tara's own whuffie in the online marketing space. "From the Hardcover edition."

Details Book

Author : Tara Hunt
Publisher : Random House Inc
Data Published :
ISBN : 0307449408
EAN : 9780307449405
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 312 pages
Age + : 15 years
Language : English
Rating :

Reviews The Power of Social Networking

17 Comments Add a comment

Related eBooks Download

  • Online Marketing for Your Craft Business free pdfOnline Marketing for Your Craft Business

    A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online..

  • Social Capital free pdfSocial Capital

    In Social Capital. Nan Lin explains the importance of using social connections and social relations in achieving goals. Social capital. or resources accessed through such connections and relations. is critical (along with human capital..

  • Communities, Crime and Social Capital in Contemporary China free pdfCommunities, Crime and Social Capital in Contemporary China

    This book explores the theoretical and empirical dimensions of community crime prevention in China. examining in particular the role of social capital in a rapidly modernizing economic. social and political context..

  • Beyond Social Capital free pdfBeyond Social Capital

    Drawing on lessons from civil society in Northern Ireland. Beyond Social Capital examines the limitations of social capital theory in deeply divided societies. It draws on an ethnographic study of victim support groups and evidence from policymakers in Northern Ireland to reconceptualize the traditional bonding-bridging distinction in social capital theory..

  • Kick Ass Social Commerce for E-Preneurs free pdfKick Ass Social Commerce for E-Preneurs

    It's not about Likes. It's about sales.
    You're not special. Almost all businesses are online marketing these days--everyone tweets. posts to social networks. and blogs. What you're doing now is not enough to make your business stand out..

  • The Power of Social Networking free pdfThe Power of Social Networking

    . The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone kno