Priceless PDF ePub eBook

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Priceless free pdf Why do text messages cost money while e-mails are free? Why do cereal packets keep getting smaller? Why do so many prices end in 9? In "Priceless", bestselling author William Poundstone reveals how we perceive value and how businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for.

About William Poundstone

William Poundstone is the author of more than ten bestselling non-fiction books. He has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world.

Details Book

Author : William Poundstone
Publisher : Oneworld Publications
Data Published : 02 June 2011
ISBN : 1851688293
EAN : 9781851688296
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 344 pages
Age + : 15 years
Language : English
Rating :

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