Sales Strategy for Business Growth PDF ePub eBook

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Sales Strategy for Business Growth free pdf This book is designed to help businesses construct and implement their sales strategy. The world is changing extremely quickly, with ever more competition entering different markets and making use of advancing technology. Adding real value and building good business relationships can be a real differentiator with so much choice. This is why consumers often put demands on companies to supply products and services faster, better and at lower cost. Responding to these changing expectations and making the most of the opportunities presented to a company will determine how successful it will be. Understanding how a sales team operates within a changing environment and having a proactive approach will have a big impact on a company's future success. The ideas in this book will appeal to: Business owners who may not have had any formal sales or management training. Others may want to review their existing sales strategy or improve its implementation. Directors who want to learn how members of a sales team behave so they can understand the barriers and opportunities which impact on the strategic direction of the company. Sales Managers who currently manage a sales team and who want to improve their understanding of the economic, sales, marketing planning and behavioural side to management in order to increase sales effectiveness.

About Julian Clay

Julian Clay Julian has a Psychology and Business Studies degree and was a top sales performer and senior manager in Kodak's Office Imaging division. Since leaving in 1998 he has worked with a large number of different types and size of companies. He is now part of a well established business management practice, EMC Management Consultants. His key strengths involve working with companies in order for them to achieve growth. This has included helping them to develop a sales strategy and processes, coaching people and working as an interim sales director. He has also written and delivered many successful sales training programmes. His expertise lies in understanding the core business challenges faced by companies, as well as having the ability to assess and build on a sales team's skills. He has written a sales forecasting software programme to help companies manage and win more business opportunities. Julian is also the co-author of The Sales Manager's Desktop Guide and author of Successful Selling Solutions (both published by Thorogood). Martin Clay Martin has an MBA and has worked in a sales environment for over 20 years. This has included key roles at world-class organisations such as Xerox and Panasonic. He was also part of the sales team at Capital Software when it was recognised by The Independent on Sunday awards. This award confirmed Capital Software as one of the United Kingdom's 50 Fastest Growing Companies. As sales the manager of this software recruitment company, Martin was involved in the strategic planning during their expansion across Europe. He was described as 'an inspirational and motivating sales leader who has an exceptional ability to engage customers and colleagues.' In addition to a successful sales career, Martin writes and delivers business 'start-up' training courses. He also teaches Business Studies and Economics and lectures with the Open University Business School.

Details Book

Author : Julian Clay
Publisher : Thorogood
Data Published : 15 April 2013
ISBN : 1854187961
EAN : 9781854187963
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 212 pages
Age + : 15 years
Language : English
Rating :

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