Reality in Advertising PDF ePub eBook

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Reality in Advertising free pdf Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales- and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

About Rosser Reeves

Unfortunately, at the moment we can't offer you info on this Founder Rosser Reeves. However this doesn't mean that we fail to be with her selection. In addition we question which you allow us to in this make any difference. Should you have down time and need will greatly get pleasure from in the event you give us all your data. While obtaining these kinds of suggestions and information from users with regards to the Reality in Advertising Author Rosser Reeves, most of us initial the woman's check. As soon as all of us make sure that most genuine, simply publish that. We all can see this aid and thanks a lot before hand.

Details Book

Author : Rosser Reeves
Publisher : Widener Classics
Data Published : 20 July 2015
ISBN : 098269413X
EAN : 9780982694138
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 170 pages
Age + : 15 years
Language : English
Rating :

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