Marketing Communication Management PDF ePub eBook

Books Info:

Marketing Communication Management free pdf This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, or whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes.

About Otto Ottesen

Dr. Otto Ottesen is Professor of Business Administration and Marketing at Stavanger University College and The Norwegian School of Management, Oslo, Norway. He has served as a consultant to Scandinavian companies for many years and is the author of several books and articles on marketing and marketing communication.

Details Book

Author : Otto Ottesen
Publisher : Copenhagen Business School Press
Data Published : 29 March 2001
ISBN : 8763000660
EAN : 9788763000666
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 358 pages
Age + : 15 years
Language : English
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