The Real Toy Story PDF ePub eBook

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The Real Toy Story free pdf The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys- we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news. "The Real Toy Story" tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot into "Forbes's" World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off. It is a world of contrasts. "The Real Toy Story" looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people. Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions. Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children in their lives, this riveting expose is essential reading for everyone who cares about kids.

About Eric Clark

Unfortunately, at the moment we simply can't supply you with info on the actual Founder Eric Clark. Nevertheless does not mean we don't work to be with her assortment. In addition we consult you assist us to on this subject. When you have sparetime and require may greatly value when you present to people your details. While getting these kinds of feedback and information through consumers about the The Real Toy Story Founder Eric Clark, all of us initially the girl verify. When many of us make sure that all accurate, only write-up it. We see why aid and also appreciate it before hand.

Details Book

Author : Eric Clark
Publisher : Free Press
Data Published : 09 January 2007
ISBN : 0743298896
EAN : 9780743298896
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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