How to Advertise, Third Edition PDF ePub eBook

Books Info:

How to Advertise, Third Edition free pdf "How to Advertise" is a continuous classic--a font of time-tested, practical guidance about making brand marketing come alive, with a refreshing flow of new ideas relevant to the worlds of interactivity and integration. Roman, Maas, and Nisenholtz have brought together business wisdom and contemporary best practice into one essential handbook for every advertising professional."
- Randall Rothenberg, "Advertising Age" columnist and director of intellectual capital, Booz Allen Hamilton
"How to Advertise" is a timeless treasure of the enduring principles that everyone in the advertising supply chain--those who create, place, manage, review and approve--should read over and over again. It's the definitive roadmap to creating great work."
- James Speros, chairman, the Association of National Advertisers
"The classic primer on advertising-updated for the times while remaining timeless on enduring principles. A 'must read' for all clients and agency personnel."
- Bob Seelert, chairman, Saatchi

About Kenneth Roman

Kenneth Roman, former Chairman and Chief Executive of Ogilvy

Details Book

Author : Kenneth Roman
Publisher : St. Martin's Griffin
Data Published : 01 March 2005
ISBN : 0312340214
EAN : 9780312340216
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

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