Game-Based Marketing PDF ePub eBook

Books Info:

Game-Based Marketing free pdf Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in game that's really an ingenious marketing device. "Game-Based Marketing" makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use 'funware' to create an engaged and loyal customer base. A few examples of successful marketing games played in today's business world are included. This book explains the growing phenomenon of game-based marketing and how it works. It shows how marketers can develop an effective game and incorporate it into your marketing strategy. It shares fascinating examples including Jigsaw.com that include Leaderboards that dramatically increased user contributions without substantial marketing costs- Chase Picks Up The Tab- the iconic McDonald's Monopoly Game that reportedly generates nearly $100 million incremental revenue per year- and United Airlines Mileage Plus successful mini games, team pint competitions, and real-world scavenger hunts for miles. Provocative and instructive, "Game-Based Marketing"'s message is clear: Use the tools in this book to put games in your marketing mix now ...or you'll soon be out of the game altogether.

About Gabe Zichermann

Gabe Zichermann is the father of Funware theory and CEO of beamME-the world's most popular mobile networking platform for professionals. He is a twelve-year game-industry veteran, having worked for CMP Media as the director of marketing for the Game Developers Conference, Gamasutra, and Game Developer magazine, as well as helping to launch and guide Trymedia Systems from start to sale as the first successful online game DRM and distribution company. A resident of New York City, Gabe blogs about games and society at funwareblog.com. Joselin Linder is a pop culture writer, filmmaker, and entrepreneur. She currently lives in Brooklyn.

Details Book

Author : Gabe Zichermann
Publisher : John Wiley
Data Published : 31 March 2010
ISBN : 0470562234
EAN : 9780470562239
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

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