International Business and Management PDF ePub eBook

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International Business and Management free pdf Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level- ethics and social responsibility- and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.

About Phil Kelly

Phil, formerly advisor to Asia's highest paid CEO, worked for over 20 companies in almost as many countries prior to appointment as Senior Lecturer at Liverpool Business School. Having completed his Doctorate in Business Administration, at one of Europe's leading Business Schools, he went on to establish himself in academia, teaching at a range of universities. An experienced lecturer, he has an MA (distinction) in Teaching and Learning in Higher Education, and frequently teaches on a range of business courses. In 2012 Phil's students nominated him for an Amazing Teacher Award. In addition, after being nominated by the Liverpool Business School, he received the University Award for outstanding impact on the student learning experience. Phil has written several books, including 'Management - Theory and Practice Ed 7' with Gerald Cole and, 'International Business and Management', both of which were published with Cengage. His books are popular texts on a range of business degree programmes. Phil lives on the Wirral with his wife Rebecca and three sons Toby, Jacob and Ben.

Details Book

Author : Phil Kelly
Publisher : Cengage Learning EMEA
Data Published : 25 March 2009
ISBN : 1844807843
EAN : 9781844807840
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 608 pages
Age + : 15 years
Language : English
Rating :

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