Great Brand Blunders PDF ePub eBook

Books Info:

Great Brand Blunders free pdf Great Brand Blunders is an entertaining, informative look at marketing mistakes and branding disasters. Packed with examples of both classic and new brand failures, and with a focus on social media, it explores some epic failures such as the Bic for Her range of pens, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing u-turns.

About Rob Gray

Rob Gray has written about marketing and brands for over two decades. He is a longstanding, regular contributor to the Chartered Institute of Marketing's magazine The Marketer, and since 2000 Rob has worked in a freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the highly respected IPRA Thought Leadership series of essays. His insightful journalism on brands, marketing and communications has appeared in a wide variety of publications, from leading newspapers such as The Financial Times and The Guardian through to business titles including Marketing, Campaign, Broadcast, PR Week, HR Magazine, The Grocer and Management Today. He also works as a copywriter and marketing consultant. You can follow him on Twitter @RobGrayWriter.

Details Book

Author : Rob Gray
Publisher : Crimson Publishing
Data Published : 25 February 2014
ISBN : 1780592299
EAN : 9781780592299
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
Rating :

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