Dataclysm : Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves PDF ePub eBook

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Dataclysm  :  Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves free pdf A "New York Times" Bestseller

An audacious, irreverent investigation of human behavior--and a first look at a revolution in the making

Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In "Dataclysm," Christian Rudder uses it to show us who we truly are.

For centuries, we've relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.

In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence- how attractive women receive exponentially more interview requests- and why you must have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon

About Christian Rudder

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Details Book

Author : Christian Rudder
Publisher : Broadway Books
Data Published : September 2015
ISBN : 9780385347396
EAN : 9781313927147
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 320 pages
Age + : years
Language : English
Rating :

Reviews Dataclysm : Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves



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  • Dataclysm  :  Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves free pdfDataclysm : Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves

    Read Books For Free App. A "New York Times" Bestseller

    An audacious, irreverent investigation of human behavior--and a first look at a revolution in the making

    Our personal data has bee