Marketing the Arts PDF ePub eBook

Books Info:

Marketing the Arts free pdf In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

About Daragh O'Reilly

Daragh O'Reilly is a Lecturer in Marketing at the University of Sheffield, UK. His current research interests include arts marketing and branding. Finola Kerrigan is a Lecturer in Marketing at King's College London, UK. She researches arts marketing and has published a number of books and articles in international journals.

Details Book

Author : Daragh O'Reilly
Publisher : Routledge
Data Published : 27 April 2010
ISBN : 1136995013
EAN : 9781136995019
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

Reviews Marketing the Arts



17 Comments Add a comment




Related eBooks Download


  • Bringing the Arts into the Library free pdfBringing the Arts into the Library

    Using a library's facilities to bring arts to the community is a wonderful marketing and outreach opportunity. a tangible way to show the public that libraries offer value. thus shoring up grassroots support..


  • Consumer Research Methods free pdfConsumer Research Methods

    Ever since its conception some 40 years ago. consumer research has been the channel through which innovations in social science. social and cultural theory and the arts have entered the marketing discipline..


  • The Cycle free pdfThe Cycle

    In the third book of his popular trilogy on creating and sustaining arts organizations. Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser. successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets..


  • Language Arts, Grades 1 - 2 free pdfLanguage Arts, Grades 1 - 2

    Every day. your child encounters language arts in many different situations. The activities in Creative Kids Language Arts make learning language arts fun while also challenging your child to use language arts skills in different subject areas..


  • Sense and Spirituality free pdfSense and Spirituality

    There is growing interest in the relationship between the arts and Christian faith. Much has been written about the arts and theology and the place of the arts in church life..


  • Marketing the Arts free pdfMarketing the Arts

    Downloadable Ebooks. In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly c