The Brand Gap PDF ePub eBook

Books Info:

The Brand Gap free pdf THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary

About Marty Neumeier

Marty Neumeier is president of Neutron, a San Francisco firm that specializes in helping companies integrate their brands. He is also the author of A DICTIONARY OF BRAND, a simplified glossary that allows brand-builders to more easily collaborate across disciplines.

Details Book

Author : Marty Neumeier
Publisher : Peachpit Press Publications
Data Published : 04 August 2005
ISBN : 0321348109
EAN : 9780321348104
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 18 years
Language : English
Rating :

Reviews The Brand Gap



17 Comments Add a comment




Related eBooks Download


  • Strategic Brand Management free pdfStrategic Brand Management

    Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands. brand equity. and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build..


  • Strategic Brand Management free pdfStrategic Brand Management

    For students. managers and senior executives studying Brand Management.

    Keller's market leading strategic brand management book provides insights into profitable brand strategies by building. measuring..


  • Brand Relevance free pdfBrand Relevance

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius. Whole Foods..


  • A Better Brand free pdfA Better Brand

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar. Harley-Davidson..


  • Great Brand Blunders free pdfGreat Brand Blunders

    Great Brand Blunders is an entertaining. informative look at marketing mistakes and branding disasters. Packed with examples of both classic and new brand failures. and with a focus on social media..


  • The Brand Gap free pdfThe Brand Gap

    Download Audio Books Online. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach,