Marketing Tourism Destinations PDF ePub eBook

Books Info:

Marketing Tourism Destinations free pdf This handbook for regional tourism planning, development and marketing provides a scholarly recipe for planning and marketing tourism destinations in any region or community. It includes chapters on the definition of tourism and the nature of the business, setting up a strategic planning framework, environment and resource analysis, regional goal and strategy formulation, target marketing, regional marketing mix strategy and regional organization and management support systems. Case studies which can be applied anywhere around the world are also featured.

About Ernie Heath

Ernie Heath is Director of Tourism Promotion for the South African Tourist Board, in Pretoria. Previously, he was Director of the Institute for Planning Research at the University of Port Elizabeth, South Africa. Geoffrey Wall is Professor of Geography at the University of Waterloo, Canada. He has written several books on tourism and is internationally known as a research scholar.

Details Book

Author : Ernie Heath
Publisher : John Wiley
Data Published : 05 March 1992
ISBN : 0471540676
EAN : 9780471540670
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
Rating :

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