Marketing Management - Text and Cases PDF ePub eBook

Books Info:

Marketing Management - Text and Cases free pdf All the Skills Students Need to Succeed in Todays Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in todays business environment. And with the help of 39 case studies, theyll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh EditionUpdated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. New "Applying to" and "Integrating with" sections highlight topical marketing and business areas. 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment. . Internet coverage is integrated throughout the book. Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. SPSS(r) Student Version for Windows 9. 0 is available to accompany the text.

About Douglas J. Dalrymple

Douglas J. Dalrymple is Professor of Marketing in the School of Business at Indiana University. He received his DBA degree in marketing from Michigan State University and his MS and BS degrees from Cornell University. Professor Dalrymple has taught at the University of California, Los Angeles, the Georgia Institute of Technology, the University of San Diego, and the University of North Carolina, Greensboro. His research emphasize forecasting and sales force issues. Publications in which his articles have appeared included Journal of Personal Selling

Details Book

Author : Douglas J. Dalrymple
Publisher : John Wiley and Sons (WIE)
Data Published : 27 January 2000
ISBN : 0471332380
EAN : 9780471332381
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 720 pages
Age + : 15 years
Language : English
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