Marketing Theory PDF ePub eBook

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Marketing Theory free pdf The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheory framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive, and include many early, seldom-cited works.

About N. Jagdish Sheth

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Details Book

Author : N. Jagdish Sheth
Publisher : John Wiley
Data Published : 05 October 1988
ISBN : 0471635278
EAN : 9780471635277
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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