Marketing That Matters PDF ePub eBook

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Marketing That Matters free pdf Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are. More and more MBAs are pursuing businesses that fuse personal values with profitability- yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them Through a reader-friendly 10-key-principles format, "Marketing That Matters" offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

About Chip Conley

Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip's book, The Rebel Rules: Daring to be Yourself in Business, was published

Details Book

Author : Chip Conley
Publisher : Berrett-Koehler
Data Published : 01 October 2006
ISBN : 1576753832
EAN : 9781576753835
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 180 pages
Age + : 15 years
Language : English
Rating :

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