Killing Giants PDF ePub eBook

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Killing Giants  free pdf Consultant Stephen Denny lays out can't-lose strategies for overtaking larger competitors in any market. He profiles over thirty companies-including Method, JetBlue, and Adobe in the U.S., Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me cosmetics-that showcase how smart, nimble compa nies can outmaneuver larger competitors and shift the odds in their favor. Denny shares fresh case studies and interviews, peppering each chapter with insights shared by professional athletes, screenwriters, chefs, hostage negotiators, and others. He discusses strategies such as: . Winning in the last inch. Leverage someone else's investment-just be there the moment the cus tomer grabs their wallet . Creating "thin ice" arguments. Shift the conver sation to places where the competition can't-or won't-go . Fight unfairly. Learn how underdog brands can turn the tables and become the bully From the new world of social media to high stakes B2B sales to the trenches of retail, "Killing Giants" is "The Art of War" for a new era. It proves that size matters-the size of the fight in the dog."

About Stephen Denny

Stephen Denny is the president of strategy, marketing, and branding consultancy Denny Marketing. He spent over twenty years as a senior manager at brands including Sony, OnStar, Iomega, and Plantronics. He is a frequent contributor to The Daily Fix and Marketing Profs as well as his own marketing blog. His website is www.DennyMarketing.com.

Details Book

Author : Stephen Denny
Publisher : Gildan Media Corporation
Data Published : 24 May 2011
ISBN : 1596596317
EAN : 9781596596313
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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  • Killing Giants  free pdfKilling Giants

    ePub Ebook Downloads. Consultant Stephen Denny lays out can't-lose strategies for overtaking larger competitors in any market. He profiles over thirty companies-including Method, JetBlue, and Adobe in