Reconnecting Marketing to Markets PDF ePub eBook

Books Info:

Reconnecting Marketing to Markets free pdf The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

About Luis Araujo

Luis Araujo is Professor of Industrial Marketing at Lancaster University Management School. He is mainly interested in business markets, namely the vertical boundaries of the firm and product-service systems. His recent work has examined the role of marketing in market-making and a practice-based approach to markets. John Finch is Professor of Marketing at Strathclyde University. He is researching the development and shaping of business markets, especially given incremental product and service development and the activities of users, sales and marketing personnel, and science and technology specialists. Hans Kjellberg is Associate Professor of Marketing at Stockholm School of Economics. His research interests concern economic organizing in general and the shaping of markets in particular. He is currently engaged in projects on how marketing practices contribute to shape mundane markets and how investment bank practices shape the stock markets.

Details Book

Author : Luis Araujo
Publisher : Oxford University Press
Data Published : 09 December 2010
ISBN : 0199578060
EAN : 9780199578061
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 296 pages
Age + : 15 years
Language : English
Rating :

Reviews Reconnecting Marketing to Markets

17 Comments Add a comment

Related eBooks Download

  • Fundamentals of Business-to-Business Marketing free pdfFundamentals of Business-to-Business Marketing

    This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better..

  • Understanding Marketing free pdfUnderstanding Marketing

    Introducing the goals and techniques of marketing. this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets..

  • The Rise of Marketing and Market Research free pdfThe Rise of Marketing and Market Research

    Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries. however. tell a different story. Markets are inherently insecure. and they are made by individuals..

  • Global Marketing free pdfGlobal Marketing

    This new textbook introduces students to the essential concepts. theories and perspectives of Global Marketing and these are supported by real-world case studies from North America. Europe and the emerging markets of China..

  • International Marketing free pdfInternational Marketing

    In this era of rapid global economic growth and change. an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history..

  • Reconnecting Marketing to Markets free pdfReconnecting Marketing to Markets

    Mp3 Download Audio Books. The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-