Social Marketing in India PDF ePub eBook

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Social Marketing in India free pdf This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book. Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India's problems, this book is for you.

About Sameer Deshpande

Sameer Deshpande, Ph.D., is an Associate Professor of Marketing in the Faculty of Management and a member of the Center for Socially Responsible Marketing at the University of Lethbridge, Canada. Sameer grew up and completed his initial schooling in Mumbai. He completed his undergraduate in R.A. Podar College of Commerce and Economics, University of Mumbai, and Post Graduate Diploma in Advertising and Communications Management at the Narsee Monjee Institute of Management Studies. After working for a couple of years in Trikaya Grey advertising as a media planner for various brands including Pantene shampoo and Old Spice aftershave of Procter

Details Book

Author : Sameer Deshpande
Publisher : SAGE India
Data Published : 17 March 2014
ISBN : 8132118677
EAN : 9788132118671
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 400 pages
Age + : 15 years
Language : English
Rating :

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