The Smarter Screen PDF ePub eBook

Books Info:

The Smarter Screen free pdf The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

About Shlomo Benartzi

Shlomo Benartzi (Author) SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses. Jonah Lehrer (Author) JONAH LEHRER is a science writer living in Los Angeles.

Details Book

Author : Shlomo Benartzi
Publisher : Piatkus Books
Data Published : 06 October 2015
ISBN : 0349410399
EAN : 9780349410395
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

Reviews The Smarter Screen



17 Comments Add a comment




Related eBooks Download


  • Thinking Smarter free pdfThinking Smarter

    From the acclaimed behavioral economist Shlomo Benartzi. a powerful new approach to thinking smarter when making important life decisions. Although we ve been blessed with a very powerful thinking machine our minds there s good evidence that we don t like to think..


  • Your Google Game Plan for Success free pdfYour Google Game Plan for Success

    Get the most out of Google's trifecta of tools and optimize your Web presence. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age..


  • Super Searchers Do Business free pdfSuper Searchers Do Business

    Eleven researchers who use the Internet and online services to find business information reveal how they choose online sources. evaluate search results and tackle business research projects..


  • Beyond Cybersecurity free pdfBeyond Cybersecurity

    Move beyond cybersecurity to take protection of your digital business to the next level Beyond Cybersecurity: Protecting Your Digital Business arms your company against devastating online security breaches by providing you with the information and guidance you need to avoid catastrophic data compromise..


  • How to Start and Run an Internet Business free pdfHow to Start and Run an Internet Business

    his definitive guide to establishing a profitable online business includes business ideas. case studies. suggestions for creating a visible web presence..


  • The Smarter Screen free pdfThe Smarter Screen

    Free Christian Ebook Downloads. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it'