The King of Madison Avenue PDF ePub eBook

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The King of Madison Avenue free pdf Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author's decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, David Ogilvy redefined the business and became an icon, creating some of history's most famous advertising campaigns for brands like, Dove, Rolls Royce, and Schweppes.

About Kenneth Roman

Kenneth Roman worked directly with David Ogilvy at Ogilvy

Details Book

Author : Kenneth Roman
Publisher : Palgrave Macmillan
Data Published : 09 July 2010
ISBN : 0230100368
EAN : 9780230100367
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
Rating :

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